Netshoes is the world's largest sports retailer, selling everything from basketball shoes to fitness gear across all of Latin America. Historically they have been deeply focused on performance advertising, and at times have used up to 8 different advertising platforms and retargeters at once in search of the best results.
But recently, Netshoes decided this approach wasn't giving them the best results. They found they were competing against themselves by bidding for the same audience with multiple ad providers, driving costs up and ROI down. When they consolidated their media buys across display and video with DoubleClick Bid Manager, the results speak for themselves:
- 400% better conversion rate than with other channels.
- 30% view rate on TrueView video ads, with CPVs lower than the market average.
- 15% time savings across the Netshoes media buying team.
"The results we get from DoubleClick are simply much better than those from other partners in our past"
—Danilo Mangini, Marketing Manager, Netshoes
Learn more about Netshoes’ approach in the full case study.
|Posted by Kelly Cox
Product Marketing Manager, Google