We’re moving soon. Please subscribe to the new Google Marketing Platform blog





Posted:
When consumers act, they act fast. Retailers can get a leg up in the marketplace by responding to consumers’ needs as they surface. While some events, such as holidays and championship games, can be anticipated, others, such as weather-related issues, cannot. Using real-time technologies in search, brands can dynamically adjust their reach, competitiveness and relevancy with their target audiences at the most critical times.

In a new Think Insights article, Casandra Jones, Account Director at iProspect, tells us the benefits of adopting SEM tools that act in real time to achieve search success as these important events and conversations occur.

Screen Shot 2014-07-20 at 8.40.04 PM.png

Check out Casandra’s article on the Think Insights page here, and let us know what you think on Twitter or our Google+ page.

Posted:
In June, we added the following features to DoubleClick Search (DS):
  • Public launch of Yahoo! JAPAN accounts in DS
    We’re excited to announce the full launch of support for Yahoo! JAPAN campaigns in DS. You can create, manage, report on, and optimize Yahoo! JAPAN search campaigns in DS. To get started, you’ll first need to create a DS engine account for a Yahoo! JAPAN Listing Ads account. Once that’s set up, you can create and manage your campaigns under the account.
  • Report on AdWords estimated conversions
    Estimated conversions is an AdWords feature that provides a holistic view of all conversions driven by your Google search advertising. This includes conversions starting on one device or browser and completing on another, or that start online and finish with a phone call. (The feature requires you to enable AdWords conversion tracking in your AdWords account.) You can now include the number of estimated total conversions and cross-device conversions in your DS reports. Learn more.
  • Executive Reporting: new web-view mode
    You can now view executive reports online via a web-view mode without needing to download them. Learn more.

We also made the following feature updates:
  • New options for segmenting reports
    DS now supports several new report segmentation options, such as segmenting reports on labels and applying date segments to the reports that you view in DS and that you download. In addition, in most reports you can now specify multiple segments, such as Floodlight activity and device. Learn more.
  • Updated time-range options for reporting tables
    DS now supports new time-range options in reports, such as including data from the current day, selecting the start day for weekly ranges, and selecting your own custom range, such as the last 15 days or the 37 days. Learn more.
  • Shopping campaigns: Use the Dimensions tab instead of the Products tab
    To analyze Shopping campaign performance based on product attributes, such as Category and Brand, you now use the Dimensions tab instead of the Products tab. Learn more.
  • New authorization process for Bing Ads accounts
    Bing Ads is changing its sign-in process from username-password authentication to Microsoft Account authentication and authorization. If you’re changing the settings of an existing Bing Ads engine account in DS, you'll need to follow the new authorization process before you can save your changes. You do not need to update engine accounts yet if you aren’t making other changes. Learn more.
  • "Campaign target network" is now required when creating AdWords campaigns via bulksheet The "Campaign target network" column in a bulksheet specifies the advertising network (search, display, partner, and so on) that an AdWords campaign targets. Previously this column was optional, but as part of supporting the new AdWords “Search Network with Display Select” campaigns, DS now requires you to specify a value for AdWords campaigns. For details, download the "Campaign" or "All" upload template (XLSX format) and rest the mouse pointer on the "Campaign target network" column heading.


Watch the recorded webinar for June features to see these updates in action.

Posted by the DoubleClick Search team