The mobile features in DoubleClick for Advertisers (DFA) make it easy to traffic mobile ads alongside the rest of your online ads. Our mobile tags help you track mobile metrics and reach a wide range of phones. To make DFA even more useful to mobile advertising, we’ve added click-to-call support. You can now use the click-to-call option for:

  • Standard ads
  • Mobile display ads
  • Click tracker ads (static and dynamic) on standard placements
  • Click tracker ads (static and dynamic) on mobile placements

What are click-to-call ads?
Click-to-call ads redirect users to a telephone number instead of a landing page. When users click the ad, their mobile devices load the number.

Calling your number should be as easy visiting your landing page. That’s why click-to-call takes dialing out of the equation: it means one less step between seeing your ad and making the call.

To learn more about using the click-to-call option, see Serve mobile ads and creatives to mobile inventory in the DFA mobile guide (sign-in required).

Jeremy Axelrod, DFA Tech Writer