In the motion picture industry, you live or die by your movie trailer and your pre-launch advertising. With all the action-packed creative and large-scale campaigns competing in the same space, it’s quite a task to make innovative and attention-grabbing advertisements. Yet creative agency Project C embraces the challenge.

For our third installment in our DoubleClick Rich Media Hangout Series, “Lessons from our Customers”, we’ll be interviewing Project C, next Wednesday, 12/18 @ 2pm ET.

Joey Barrus, Director of Ad Media, Matthew Jordan, Director of Strategy and Production, and Jennifer Christiano, Project C Producer, will chat with Jeff Sundheim, DoubleClick Creative Account Executive, to discuss how they come up with the next big idea for their entertainment clients.

They’ll walk us through how they built the ad creatives for the major motion picture releases Thor, Despicable Me 2, and Anna Karenina, and which tools they used to make the creative come to life. Plus, they may even divulge some stories of Hollywood’s behind-the-scenes antics.

Join us next Wednesday, Dec. 18th @ 2:30pm ET / 11:30am PT.
RSVP for the hangout here.

If, like the rest of us, you’re just counting down the hours until you can leave for Christmas break, here’s some fodder to help you pass the time: Part one and two of our hangout series.

We hope you’ll join us!