For the past several weeks, we’ve been explaining how creative agencies should use the audience and environment information from a media buy to improve the creative message.

 DoubleClick Dynamic Creative allows you to use the information about who is viewing an ad, to build ad creative that is relevant to every viewer. Research shows that people are twice as likely to click on real-time (dynamic) creative than they are static creative (1) and today’s consumers expect that the ads they see will be tailored and relevant.

 To help our agency partners stay up-to-date on the latest DoubleClick Dynamic Creative tools, we’re launching new training resources to teach you how to more efficiently use dynamic formats. If you’ve taken our Fundamentals training for DoubleClick Campaign Manager and DoubleClick Rich Media, these resources will help you build your skills further.

 Join our upcoming DoubleClick Rich Media Dynamic Creative webinar series.
See the June schedule and register through the training page in the Rich Media Help Center.
  • Introduction to dynamic creative – 6/3
    • This webinar will provide an overview of dynamic creative, including explaining the differences between basic and advanced formats, how to set up and make changes, and how to use advanced targeting. Register  
  • Advanced dynamic creative workflow – 6/10
    • This webinar will focus on the advanced dynamic creative workflow. We’ll cover the pre-launch, launch, and post-launch processes for advanced formats, along with advanced dynamic strategy kits. We'll provide troubleshooting tips and tricks to help you with the more advanced dynamic creatives. Register 
  • Dynamic creative best practices – 6/17
    • Build your knowledge and learn best practices for designing, developing, and revising dynamic creative. We’ll cover advanced features, like creative dimension filtering, autosizing, and more. Register
These webinars are intended for users who have completed DoubleClick Rich Media Fundamentals training. To get the most out of these sessions, make sure you’ve taken Rich Media Fundamentals and have received your certificate of completion. Please be aware of any regional time differences before enrolling in a live session.

 Use our dynamic creative strategy & feed training checklists.
Need to know how to translate an advertiser’s campaign goals into a dynamic creative? If you’re planning a dynamic creative campaign for your client and need guidance on strategy and execution, try our new role-based checklists to build your expertise.
  • Media planners: Get an overview of dynamic creative strategies in DoubleClick Rich Media so you can determine the right strategy to meet your advertiser’s goals. Try it now
  • Creative developers: Learn to implement a dynamic feed strategy, including all the details of feed structure. Try it now

Need to know the basics? Start with Rich Media Fundamentals eLearning and certification.
If you’re an agency user who’s new to rich media or just need a refresher, take DoubleClick Rich Media Fundamentals to learn the basics at your own pace.
  • In Rich Media Fundamentals, you’ll learn how to:
    • Build Flash and HTML5 creatives
    • Publish to QA
    • Use the API 
    • Build dynamic creatives and create/edit rules
    • Resolve common live issues
  • Pass the exam and you'll get a printable certificate of completion you can use to show your proficiency.
Watch a pre-recorded webinar.
We also offer recorded webinars in our Help Center, covering the basics of DoubleClick Studio, and more. While you’re there, be sure to read about our latest release notes.

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 Posted by Ilinka Zaharčeva, DoubleClick Rich Media Product Trainer

 (1) Magna Global, Media Economy Report: Better, Smarter, Faster: How Data Is Changing Our Business. Vol. 04. Magna Global USA, Inc., 2014.