Going Back to School with DoubleClick: Digital marketing flashcards to help you make the grade this school year
Thursday, August 28, 2014
This is day 4 of the “Going Back to School with DoubleClick” series. Ready for a quick review? Check out our past flashcards: day 1, day 2, day 3
No need to pull those all-nighters; an integrated digital marketing platform can help you make better use of your time. Using DoubleClick Digital Marketing platform across the stack, Mindshare went from working more than 100 hours to around 30 hours over the Black Friday weekend -- reducing their work time by over 70 hours year-over-year. And as a bit of ‘extra credit’, the team still saw a lift of more than 25% in ROAS. These time savings allowed Mindshare to focus more on making strategic optimizations by looking more closely at the data and insights -- leading to record-breaking campaign performance for their client. Ready for the deep-dive lesson? Check out the lecture notes here.
Tune in tomorrow for our next flashcard on how integrated platforms can help you make the grade this school year, and beyond!