This morning AdWords announced upgraded URLs, a fundamental change to the way they create and track URLs. The change is an easier and faster way to manage and track important information about each click on your AdWords ads.

As part of this upgrade, AdWords is moving from the concept of “destination URLs” to “final URLs and tracking templates”. In addition, AdWords will retire the existing {copy} valuetrack param available for sitelinks today. The upgrade will require that DoubleClick Search make some changes to landing page management for AdWords accounts.

No immediate change to DoubleClick Search workflows 
While we work on supporting upgraded URLs, DoubleClick Search customers should continue to use the existing destination URL format to ensure tracking and campaign management capabilities. If you’re interested in saving time managing URLs, check out the DoubleClick Search URL builder to help simplify your workflows and save hours per week.

Stay tuned for upgrade details 
AdWords will continue to support destination URLs until July 1st. We’ll share more details in the coming weeks about the recommended upgrade process for DoubleClick Search customers.