We are excited to announce that programmatic native ads are now available to all advertisers in DoubleClick Bid Manager, allowing more brands to build beautiful ads and deliver them at scale to mobile-first audiences.
A “native ad” is a paid advertisement that fits the look, feel and function of a publisher’s content. It’s assimilated into the design so that it feels like it belongs on the page or in the app. Users are responding positively to native ads: across the DoubleClick platform, we've seen that users are more than 2X as likely to click on a native ad as a traditional banner.1
DoubleClick’s component-based native ad solution makes it easy for brands to create compelling native ads that look great across any site or app, and on any device. Exact audience targeting and access to thousands of premium publishers provide both reach and precision — Bid Manager’s 40+ exchange integrations give access to hundreds of billions of global monthly native impressions. And the unified workflow lets you seamlessly integrate native ads with other buys and measure native alongside other campaigns to get a holistic view of performance.
“Native allows us to deliver ads that look good, with appealing text and information, for users to learn about products. We’re able to provide users with an integrated experience.” - Elie Milan, Associate Director of Programmatic at Starcom
Native advertising drives results
Native ads offer many benefits for advertisers. To date, over 500 brands and agencies have used DoubleClick Bid Manager to execute native ad strategies across both brand and direct response campaigns, with success across multiple objectives.
For example, Starcom helped Saudi Telecom reach a younger, tech savvy audience with native ads in DoubleClick, with a 30% increase in unique user reach and 2X improvement in operational efficiencies. Sojern team with SF Travel and used DoubleClick’s native solution to drive 1662% more bookings than their previous campaign with greater media efficiency.
“Thanks to our work with the San Francisco Travel team and Google, programmatic native ads in DoubleClick are now a proven method for driving direct bookings. We’ve since expanded this opportunity and made it available to all of Sojern’s clients.” - Jackie Lamping, VP of Marketing for Sojern
Visualize native ads with our new interactive tool
We've heard from a number of advertisers who want to better understand how their native ads will look before delivering them across a range of different publisher formats and devices.
We’re launching a new tool to help solve this challenge. Our interactive native ad gallery allows you to visualize your native ads before you begin building them. You can use the tool to preview native ads across multiple website templates and multiple devices, using sample creative or uploading custom assets to see your branded ads in action.
Try our interactive tool now to start visualizing your next native campaign.
Getting started with programmatic native ads in DoubleClick Bid Manager
We have also created a guide to help advertisers better understand native and the benefits of buying native ads programmatically. This guide gives you an overview of programmatic native in DoubleClick Bid Manager and offers practical tips to get you started.
DoubleClick’s native solution can help you build beautiful, relevant ads at scale, engaging consumers with better experiences across any screen and context.
|Posted by Ladika Jackto
Product Marketing Manager, DoubleClick