As a search marketer, you know that bid optimization is the engine that drives campaign performance.

 Earlier last week at SES San Francisco, the DoubleClick Search team announced UI, control, and transparency improvements to their newly-launched Performance Bidding Suite for bid optimization, making it easier than ever before for search marketers to harness and discover the power of automated strategies. Learn more about the new improvements and the impressive results users are already seeing at the DoubleClick Search blog!