At DoubleClick, we are always looking for new ways to help our clients gain expertise in using our products. So, we are pleased to announce the DFA Basics for Traffickers online training course for new DFA users looking to learn the fundamentals of third-party ad serving and how to use DFA to manage online display advertising campaigns. While we have a robust offering of classroom training opportunities, we realize that schedules may not always permit you to attend in person.

This interactive course puts you in the role of a new hire at an ad agency. Under the guidance of a fictitious ad executive, you’ll navigate modules at your own pace to learn how to manage online ad campaigns for a “big account.”

Modules cover trafficking, including managing ads, placements, and creatives; creating Floodlight tags for conversion tracking; and reporting, with a focus on DFA Reporting. Complex concepts, such as 1x1 and click tracker tags, are presented lightheartedly in animated videos, and how-to demonstrations are sprinkled throughout the course.

DFA Basics for Traffickers online training is offered in English and will be available in multiple languages soon. You can register here (sign-on required; click the link, then locate “DFA Basics for Traffickers Online” course at the top of the Search Results).

Posted by Jessica Valerio McGovern, Product Training Specialist