This is the sixth in a series of 7 blog posts about the DoubleClick Search bid optimization white paper, Seven Factors to Consider When Choosing a Bid Optimization Platform.

Last week, we explored the importance of updated algorithms to make use of every opportunity. However, the strength of algorithms can be difficult to evaluate without a clear way to test and see the real business impact delivered from them. For the best insight into measuring the effectiveness of algorithms, you need a bid optimization platform with full transparency and control  -- allowing you to monitor progress and introduce new inputs as needed to reach your specific goals. 

To learn more about the importance of transparency and control in search bid optimization platforms, follow the full blog post series on the DoubleClick Search Blog.