If you're interested in boosting your DoubleClick Bid Manager expertise this fall, be sure to join one of our upcoming webinars. We offer both basic training for new Bid Manager users as well as advanced webinars for seasoned users already familiar with the platform.  If you've recently upgraded to Bid Manager, are new to the system, or are planning to upgrade soon, these webinars are a great place to start.

Take a look at the schedule below and enroll through the Training page in the Bid Manager Help Center  (sign-in required).

Bid Manager Overview for new users - 10/31 and 11/13
This webinar provides an introduction to Bid Manager – including the basic benefits and features of demand-side platforms and how ad exchanges work. It will then walk through the steps to setting up a new campaign in Bid Manager. We'll also cover core Bid Manager functionality and how it works with DFA, as well as how to analyze performance and optimize campaigns.

 We also offer online eLearning and Certification.

DoubleClick Bid Manager: Launch your campaign - 10/17
Now that you know the basics, it's time to launch a campaign. During this webinar, attendees will walk through turning a media plan into an actual live campaign in Bid Manager. We'll also discuss different strategies for gaining reach and increasing ROI, as well as setting up remarketing recency.

This webinar is intended for users who have completed Bid Manager Fundamentals training and are ready to set their strategies. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.

DoubleClick Bid Manager Video - 10/22
You can now programmatically buy and report on your video campaigns with Bid Manager. Join this webinar session to take a deep dive on best practices for setting up video campaigns.

This webinar is intended for Bid Manager users who have completed Fundamentals training. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.
DoubleClick Bid Manager Mobile - 10/29
Run your multi-faceted mobile campaigns through Bid Manager. This webinar will walk through the process of setting up your mobile campaign, with descriptions of all available targeting. Additionally, we'll discuss a few best practices and take your live questions.

This webinar is intended for Bid Manager users who have completed Fundamentals training. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.

DoubleClick Bid Manager Reporting - 11/7
Join our webinar on generating reports and reading inline statistics in Bid Manager. We'll cover how these reports can help you optimize prospecting, audience, and remarketing campaigns. If you run reports, review data, or make optimizations, this session is for you.

Pre-recorded webinar: Keyword contextual targeting

This webinar will walk through how keyword contextual targeting works with Bid Manager, and best practices for setting up a keyword targeted line items.
More pre-recorded webinars available

We also offer pre-recorded webinars in our Help Center, covering topics like Private deals, Creative approvals, and upgrades. While you’re there, be sure to read about our latest product releases.

Some sessions mention prerequisites where we recommend background knowledge. Please take note of these to ensure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer