In November, we added the following features to DoubleClick Search (DS):
  • Report purchase details in DS: Learn which products in your inventory make up your sales with purchase detail reports. Enable this feature by configuring your Floodlight transaction tags to report on revenue, cost, and profit for individual products sold in each conversion. DS reports can also show which campaigns (including keyword and Shopping campaigns), ad groups, and keywords contributed to the sales of those products. Finally, you can segment your reports using any attributes from your inventory feed.

We also updated the following features:
  • Executive Reports:
    • Share reports: Share a link to your executive reports with clients, executives, non-DS users, or anyone that you want to see how you’re performing toward your advertising goals.
    • Resize charts: DS has added chart resizing to the list of formatting options available in executive reports. With a single click, you can expand or contract a chart horizontally or vertically.
  • Bid strategies: Set a minimum ROAS constraint: In addition to bid limit and position constraints, you can now set a minimum ROAS constraint. For bid strategies that are focused on maximizing revenue, set the minimum ROAS constraint to optimize bids and keep the marginal ROAS above a target threshold.
  • Apply, remove, or change sitelinks for AdWords campaigns in the DS UI: If you need to apply sitelinks to several campaigns in your AdWords account, you can now use the DS UI in addition to bulksheets.
  • Use the DS API to report on AdWords location extensions: If you've set up upgraded location extensions in DS, you can use the DoubleClick Search API’s Reporting Service to download adGroup, campaign, or feeditem performance metrics for location extensions.

    Note that reports downloaded from the DS API include only location extensions that have recorded at least one impression during the report's time range.


See these updates in action in the November New Features training video:


Posted by the DoubleClick Search team