Monday, June 15, 2015
Laura Desmond, Global CEO at Starcom Mediavest Group, will be keynoting the live stream from the DoubleClick Leadership Summit on June 17th. We caught up with Laura for a quick glimpse of what she’ll be speaking to and what owning the moment means to her.
Register now to hear her live on June 17 at 9AM ET.
The rate of change is only accelerating, driven by rapid technology advancements and evolving consumer behaviors. FOMO isn’t just for millennials anymore—it’s a pressure our industry feels everyday.
Brands need to shift from mass-market strategies to precision ones that deliver relevancy along with immediacy. Core to delivering is keeping the consumer at the center, understanding them deeply, and delivering experiences that match their pace and purpose.
Owning the moment requires more than just being “real-time.” Winning now depends on the ability to mix velocity and relevancy, drawing upon data, unification, personalization and agility.
On Wednesday, I’ll be sharing how against a backdrop of great change, brands can drive impact with velocity marketing. Today’s best marketers are much like the hottest EDM mix artists -- leveraging technology, data, and collaboration to own the moment, deliver relevancy, and spur action.
Register now to hear more from Laura on Wednesday, June 17th at 9AM ET.
Guest post by Laura Desmond, Global Chief Executive Officer, Starcom Mediavest Group