Yesterday at the DoubleClick Leadership Summit, we discussed the changes in consumer behavior and the ways that marketers and publishers need to pivot to own the moments that matter. 

As part of our presentation, we identified three key behaviors that characterize today’s consumer:
  • We follow unscripted, non-linear journeys 
  • We are loyal to the moment, not the brand
  • We expect you to know our intent and context

What do these behavioral changes mean for advertisers and publishers? Read on to learn more.

Published by Jason Spero, Vice President - Global Performance Solutions & Becky Chappell, Product Marketing Manager, DoubleClick