Reaching consumers through the music they love: Introducing ads on Google Play Music
Posted:
Tuesday, June 23, 2015
Cross posted on Inside AdWords Blog
With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re launching a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.
At any moment in the day, Google Play Music has music for what people are doing – whether they’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just enjoy the music, effortlessly.
This new ad-supported version is great for advertisers interested in connecting with consumers through premium content and delightful mobile experiences. This Google Play Ads inventory is available through DoubleClick Bid Manager and the Google Display Network (GDN), which gives advertisers access to engaging and beautiful ad units such as TrueView video ads and Lightbox ads – all mobile-optimized, seamless across screens, and simple to set up. Plus, advertisers can take advantage of all GDN’s targeting options to promote their product or service to the right people – including keywords, affinity audiences, remarketing and demo targeting.
Many advertisers are already investing in this new music inventory, including the media agency Omnicom. Steve Katelman, EVP of Global Strategic Partnerships at Omnicom shared that: “We want to reach customers where they're spending the most time, so music is a critical part of our media mix. As a launch partner for Google Play Music, Omnicom Media Group can offer our clients an invaluable head start in delivering engaging, high-impact brand messages on mobile and the web to music-loving consumers.”
To get started with ads on Google Play Music, set up your campaign in AdWords or DoubleClick Bid Manager today.
Posted by Elias Roman, Product Manager, Google Play Music
With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re launching a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.
At any moment in the day, Google Play Music has music for what people are doing – whether they’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just enjoy the music, effortlessly.
This new ad-supported version is great for advertisers interested in connecting with consumers through premium content and delightful mobile experiences. This Google Play Ads inventory is available through DoubleClick Bid Manager and the Google Display Network (GDN), which gives advertisers access to engaging and beautiful ad units such as TrueView video ads and Lightbox ads – all mobile-optimized, seamless across screens, and simple to set up. Plus, advertisers can take advantage of all GDN’s targeting options to promote their product or service to the right people – including keywords, affinity audiences, remarketing and demo targeting.
Many advertisers are already investing in this new music inventory, including the media agency Omnicom. Steve Katelman, EVP of Global Strategic Partnerships at Omnicom shared that: “We want to reach customers where they're spending the most time, so music is a critical part of our media mix. As a launch partner for Google Play Music, Omnicom Media Group can offer our clients an invaluable head start in delivering engaging, high-impact brand messages on mobile and the web to music-loving consumers.”
To get started with ads on Google Play Music, set up your campaign in AdWords or DoubleClick Bid Manager today.
Posted by Elias Roman, Product Manager, Google Play Music