Reminder: Migrate to AdWords Upgraded URLs in DoubleClick Search by July 1, 2015
Posted:
Thursday, June 25, 2015
Support for AdWords Upgraded URLs for all DoubleClick Search customers globally is now available. If you haven’t done so already, you must upgrade your URLs via the DoubleClick Search migration tool by July 1, 2015 to prevent any interruptions in managing your campaigns.
Pre-migration steps
Before upgrading URLs, review the migration checklist below. This is important to ensure tracking and campaign management capabilities.
- Move any redirect URLs out of your keyword and sitelink landing page URLs and into a DoubleClick Search URL template.
- Remove any redirect URLs from your ad landing pages.
- If your sitelink landing page URLs use the {copy} ValueTrack parameter, define custom parameters in AdWords.
- If you’re currently running landing page tests, make sure you stop those tests if the landing pages you’re testing are not final URLs.
After you complete the above steps, you're ready to migrate and complete a few post-migration tasks, described below.
Migrate by July 1, 2015
Once ready to migrate, refer to our Help Center to learn more about launching the migration directly from DoubleClick Search.
Migrations should be completed by July 1, 2015 to prevent issues with managing your keywords, ads, and sitelinks. As of July 1, 2015, AdWords will no longer allow the creation of new keywords, ads, sitelinks, or editing landing pages for accounts that haven't been migrated. These actions will result in trafficking errors when attempting to change the landing page and when trying to create new keywords, ads, or sitelinks.
If you’re unable to migrate your account before July 1, 2015, you will be able to do so after the deadline. Any errors due to updating landing pages you see in DoubleClick Search will be resolved and changes will be pushed to AdWords during the migration.
Post-migration steps
Once you’ve migrated to AdWords Upgraded URLs, you can use custom parameters to replace {copy} parameters in sitelinks (if applicable). Learn how.
If using DoubleClick Search placeholder keywords to track unsupported objects, see these instructions for further steps.
If you have any questions regarding the above, please contact your Account Manager, Ads Solutions Consultant, or email Customer Support via ds-support@google.com.